Your emails should be earning while you’re working (or not working at all!)

Because every week you don’t show up in their inbox is another week they forget how good you are.

fix my email situation
Email marketing expert Lib Aubuchon holding a rose gold laptop in Atlanta, Georgia.

Hi. I’m Lib.

This you?

👉🏻You've built something legit. You're booked, busy, and getting comfy in the CEO seat — but your emails (or lack thereof) are leaving money on the table.

👉🏻You know your email list matters, but writing emails keeps shuffling to the bottom of your to-do list while client work and, you know, life gets your attention and energy.

👉🏻You've got plenty to say when you're talking to clients or posting on social but translating that into email copy puts you into fight or flight.

👉🏻You don't want to sound like a corporate newsletter or a hype-y bro marketer. You want emails that feel like you and actually get results.

My job isn’t to make you sound like a marketer. It’s to make your emails sound like the you people already trust.

👉 Is this the part where we get matching jackets??

Ways We Can Work Together

  • Done-For-You Email Marketing Retainer

    I'll write weekly emails that sound like you, keep your audience engaged, and move them closer to working with you. Strategic, consistent, and completely off your plate.

    tell me more

  • Inbox Intensive

    If you've got half-drafted emails, a list that's gone quiet, or a launch sequence that's still "in your head," this is your reset button. We'll hop on Google Meet and knock out 2-5 emails in one focused session.

    hmm...

  • Custom Copy Projects

    Website copy, launch sequences, lead magnets, sales pages — whatever you need. Got a specific project that needs your voice but doesn't fit into a retainer or quick session? Let's talk about it.

    it me
  • Kia Dolby, designer, artist and design educator smiling.

    I am a DIYer and I know the line between when to do it myself and when to call in the experts. I'm starting a new chapter of my life, and my website copy needed to reflect that. Lib was (and is) the witty, fun collaborator you need to add polish and character to your marketing copy.

    Kia Dolby

  • Smiling woman with long, wavy hair wearing a black sleeveless top and white pants, standing indoors with a brick wall and green plants in the background.

    I hired Lib to audit my sales page for The Launch Library. I was pretty happy with what I had, but wanted a second set of eyes to look for any blind spots or areas that needed improvement. What she sent back blew me away. I'm amazed at how much tighter the copy is. The changes were small, but mighty. She's got a gift for words and I'm ecstatic to have her genius infused in my sales page. The value of Lib's copy audit is insane!

    Melody DiCroce

  • Anita Henderson smiling, wearing a red jacket and yellow blouse outdoors.

    You have a way of digging deeper, beneath the surface, to get to the good stuff. Since I wanted to cut the wordiness of my previous website, you came in with a fresh perspective and worked your word magic to streamline my story, speak directly to my audience, position my expertise, and just get to the damn point!

    Anita Henderson

  • A woman with long wavy blonde hair, wearing a black blazer, sitting in a wire shopping cart, with a white background.

    It's like Lib is in my brain. Everything she writes sounds like me, but so much better. Lib is my favorite "secret."

    Laura Bitoiu

  • A woman with dark hair and wearing a bright pink dress is smiling and holding a white mug with the word 'FEMINIST' printed in pink. She is standing in a modern kitchen.

    Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writting is way cooler than mine, so I am always going back to working with her!

    Manu Muraro

  • Every month, I remember I need to send out a newsletter and I immediately stress out. When am I supposed to find the time to do that?! Then I remember I have Lib! All I have to do is send her my theme or subject, along with a quote and some links (if I can come up with those extras) and voila! She sends back a perfectly written newsletter that sounds like me. It's always such a huge relief and I can't imagine a month without Lib's help. Lifesaver!

    Tracy Gould Sheinen

  • Writing newsletters used to stress me out so much but working with Lib has completely transformed this aspect of my business. She totally gets me, understands my voice and consistently creates interesting, meaningful and engaging e-mails that allow me to connect with my customers on a real level. And that translates to real results—I’ve seen a 10% increase in my open rate for emails since working with Lib!

    Mary Campbell

What I Can Write for You:

  • Website copy that sounds like you and sells like your hardest-working team member

  • Email sequences your subscribers actually open (and buy from)

  • Launch copy that builds demand before you ever open the cart

  • Lead magnets + opt-ins your dream clients actually want

  • Sales pages that convert without feeling pushy

  • Thought leadership content that builds your brand, not just your to-do list

    (Got a wild idea? I'm in. If it's bold, strategic, or just crazy enough to work — let's talk.)

Not ready to work together yet? No worries. Start here.

💌 Get the Group Chat newsletter

Want emails that are actually worth opening? Mine are equal parts smart, useful, and slightly unhinged (in a good way).

I dish out copy tips, content inspo, and behind-the-scenes real talk for solopreneurs who want to market with more ease and a lot less stress

Come for the advice, stay for the vibes.

    • Logo with the words 'Scary Mommy' in cursive font and a small crown above the 'S'.
    • Britannica Digital Learning logo with a stylized pineapple and plant design in black and white
    • Text that reads 'Socially conscious social' in stylized black font.
    • A person in a yellow raincoat and umbrella walking on a cobblestone street in a city, with a vintage-style building in the background.
    • Illustration of a horse with a floral and patterned saddle and the words "LP CA" underneath.
    • Silhouette of a person doing a handstand on the sand next to a large sailboat at sunset.
    • The image features the phrase 'RAISE WOMEN' with the letter 'I' in 'RAISE' represented as an upward arrow.
    • GreenPrint logo with a leaf inside a circle and the text 'GreenPrint' and 'A PDI Company' underneath.
    • your-social-team

    “Lib is my favorite secret.”

    It’s like Lib is in my brain. Everything she writes sounds like me, but so much better. I receive compliments every week on my newsletter! Lib is my favorite “secret”.

    -Laura Bitoiu, B Squared Social

    About Me

    I’m Lib Aubuchon, email copywriter for founders who know their list matters but can't seem to make it stick.

    I'm a former teacher who spent years watching confusion turn into "I GET it!" moments. That's still what I do, I just do it with email strategy instead of lesson plans. I take what's in your head and make it clear, compelling, and completely you.

    I'm also a reality TV enthusiast, Enneagram 4, mom of two, and firm believer that the best copy is well-written, but it's also human. It's full of the real, weird, specific stuff that makes your people feel like they already know you and working with you feels like the obvious next step.

    Your emails aren't doing anything sitting in drafts. The inbox is where you build the trust that turns into sales — but only if you show up. Let’s fix that.